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Andréa is a Public Relations professional with 20 years experience in corporate communications, media and investor relations, as well as project and event management. Her experience in the development of branding strategies in the fields of information technology, telecommunications and consumer goods led her to WDO in 2005. Since then, she has played a pivotal role in the development of the organization’s principal programmes and projects, as well as in the formulation of global alliance strategy to achieve its growth and profitability objectives. In her current dual leadership role, she is charged with empowering an extended team to drive global visibility and is accountable for effective, cross-programme alignment.