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Bertrand is a not-for-profit organization manager and sustainable design advisor with more than 20 years experience. He is a confirmed lecturer who eagerly advocates for design’s social, environmental and economic impacts, for the betterment of the world. After graduating from the School of Design at Université de Montréal, he practiced design in a studio, as well as in a manufacturing company. He joined the Institute for Product Development as the Sustainable Design Advisor and became the general manager of the Institute in 2012, where he developed private and public partnerships, both locally and internationally, helping organizations improve their innovation practices. Currently, he is also President of the Quebec Association of Industrial Designers (ADIQ) in Montreal (Canada) and participates as an advisor on many public and sectorial committees and juries.