Sasha Alexander

Western Sydney University (Australia)

Board Member Nominee

Engage: Organizations are defined by people and their actions within communities and people-driven challenges. I propose that we link multiple locations real-time digitally to co-create, celebrate and implement enduring actions in the interdesign spirit of inclusivity and interdisciplinarity and legacy capture raising the wider community perception and positive contribution and possibilities of industrial design.

Incentives: Building WDO penetration and membership through and beyond industrial design could be achieved on a multi-level basis with strategy including school based youth projects; country-based challenges involving communities, universities, governmment agencies.

UN SDG: A realistic prioritized response based on resources and stakeholder partnerships toward coding and classification of WDO member based outcomes and continuing work to better understand the strengths and weakness towards 2030 and metrics to measure progress and forthcoming challenges. Metrics linked with quality outcomes will inspire others to join and be counted in this critical initiative – living legacy -human and natural world asset.

WDO Perpetual Legacy: Citizen & Government recognized tangible of design outcomes pegged to UNSDG will provide the currency for design in the 21st century.

Member Organization
Western Sydney University



  • Bachelor of Design (Industrial Design), University of South Australia 1987
  • Doctor of Philosophy (Commerce: Value Chains), Western Sydney University

Professional Experience
Design/ architecture/ academia Australia, Europe, Asia and North America. Consultant:industrial electric; office systems; automotive; bathroom; industry leader advisor; design law reform; design award juror; Interdesign x 2.

Present Occupation
University academic, researcher, consultant designer: urban/ industry value chains; design/ innovation management; local area health; medical product neuroscience/eye/digital telehealth; solar transport/overheated cities.