The second meeting of the Advisory Committee for Torino 2008 World Design Capital, took place in Torino on March 5-6, 2007.
Michael Thomson, Guta Moura Guedes and Enrico Morteo met with the Staff of the Organising Committee for a fast-paced and constructive, two-day discussion concerning the elements of the initiative, as well as to determine just what Torino 2008 World Design Capital truly wants to be.
The discussion led to the definition of the organisational setup for the entire program, including the desire to divide the year into four specific, thematic areas of focus, where related events would take place as components of within these themes.
The first theme will involve the general public and will aim to familiarise the public with the world and the concept of design. The second theme will study the relationship between design, business and the economic world. The third will center on education and will actively involve young students of design schools from all over the world. The fourth theme will feature the world’s most prestigious Design Centers, which will be hosted in Torino in order to encourage dialog and an exchange of experiences on an international level.
During the meeting, a visual guide was drawn up containing the norms for making use of the elements that help define the visual identity of the initiative.
The logo, the font and the chromatic tones of green will be presented as instruments to be used during the various projects.
The objective is to dialog, in an open and flexible manner, with various forms of creativity and professionalism that, together, will help construct and define the image of Torino 2008 World Design Capital.
The results of this important work on the content for the initiative, for which the efforts of the Advisory Committee have been a determining factor in terms of ideas and experience, will be officially presented during a Press Conference that will be held in Milan at the prestigious head offices of the newspaper Corriere della Sera on April 18th, 2007 during the Salone del Mobile.