As a World Design Capital, designated cities have the opportunity to showcase accomplishments in design and urban policy and can expect to:

Gain visibility as a centre for creativity and innovation

Attract investment and creative people

Stimulate new partnerships

Strengthen knowledge-based economic development

Improve the quality of life in the city

Position the city as a leading centre of design

Build global image as a must-see travel destination

Take part in an international network of design

Foster citizen pride in their city’s triumphs