Within the framework World Design Capital Mexico City 2018 and the tenth edition of Design Week Mexico, RADO presents RADO STAR PRIZE Mexico 2018, an international prize that promotes the work of young designers, offering them a platform to show their work to experts in the field and to the public, in a professional context.


On the occasion of World Design Capital Mexico City 2018, the socially responsible design approach has been chosen to highlight the conversation about design as a maker of material life, for the benefit of urban life. Through this call, Rado invites industrial design students who are in their last year of studies to submit a project related to this approach.


Rado is looking for projects that pay tribute to the theme DESIGN INSPIRED BY NATURE, all the while carrying avant-garde shapes, materials and production processes, involving innovative ideas on the use of new materials that merge nature, design, technology and innovation, which make up the essence of the brand.


A panel of specialized judges composed of professionals from the world of design and from Rado will evaluate the presented designs and select ten finalists. The ten finalists will have the opportunity to exhibit their projects at EXPO DW (Calle Morelos 67, Col. Juárez, CDMX) on the tenth edition of Design Week Mexico from October 12 to 14, 2018.
A single winner will receive a prize of $ 100,000 MXN and a Rado True Thinline watch.