Observed annually on 29 June, World Industrial Design Day (WIDD) celebrates and recognizes the power of design to strengthen economic, social, cultural, and environmental development around the world. Established in 2008, it represents the first international day of observance created uniquely to highlight the merits of the industrial design profession and its impact on quality of life. As an open-source programme, WIDD engages the global design community under the banner of a different theme each year, encouraging the development of design-led events, activities, workshops, competitions and exhibits.