The National Center for Industrial Design and Innovation 2050.LAB has been named a winner of this year’s iF DESIGN AWARD, the world-renowned design prize organized by Hannover-based iF International Forum Design GmbH. The winning product, OIII won in the concept discipline.

OIII [ɔtri] urban driverless transportation system won over the 132-member jury, made up of independent experts from all over the world, with its unique design. The competition was intense: almost 11,000 entries were submitted from 57 countries in hopes of receiving the seal of approval.

OIII is designed to make urban transportation more effective and human-centered. Being a unified robot-car for different purposes (transportation, delivery, collection of recycling), it can decrease expenses in production, becoming more sustainable and less harmful for the environment. Autonomous technology provides efficient logistics – OIII platforms are always busy without empty stock, thus it helps to save finances. The project demonstrates not only the unique appearance of autonomous mobility, but also the innovative vision of urban infrastructure. The non-trivial solution to separate the chassis from the cab/wagon module increases the bright image and the uniqueness of OIII.

More information about OIII [ɔtri] urban driverless transportation system can be found in the “Winners & Ranking” section on

About 2050.LAB

National Center for Industrial Design and Innovation 2050.LAB is engaged in the projects to increase the attractiveness and competitiveness of local products in the Russian and international markets, as well as research and development work for the transport and engineering complex enterprises in Russian Federation.

Designers, engineers and technologists in 2050.LABS with work experience in leading industrial design bureaus in Russia and Europe are engaged in integrating industrial design global trends into the Russian industry.

2050.LAB forms a global brand ecosystem from just industrial design of objects to business culture, environment, and thinking design.


Since 1954, the iF DESIGN AWARD has been recognized as an arbiter of quality for excellent design. The iF Design brand is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world. It honors design achievements in all disciplines: product, packaging, communication and service design, architecture and interior architecture as well as professional concept, user experience (UX) and user interface (UI). All award-winning entries are featured on and published in the iF Design App.

Tatiana Alekseeva
PR-director 2050.LAB
+ 7 (910) 430-23-86