Anne Asensio

Dassault Systèmes


Corporate Member

Statement of intent

I intend to share my vision and expertise at the convergence of design, science and industry, with a humanistic focus on digital disruption and technology acceleration. I believe design and WDO should operate at the heart of industry — in order to strike where it is the most needed to ensure maximum impact.

I intend also to define the roadmap for a ‘system, interaction & culture’ enablement journey based on WDO‘s UN SDG realizations as manifestations of design effectiveness. A first step toward an evidence-based index for design impact.

Finally, I intend to propose an attractive ‘value experience’ to all WDO members, which requires a sustainable transformation of WDO’s offering. WDO’s digital transformation should occur in a pragmatic manner and with a focus on adoption.

The future will be about empowering designers in their transformative projects with meaningful resources, creation of a center of excellence and accessible knowledge for the WDO design community— thus fulfilling the UN Sustainable Development Goals promise.

Anne Asensio is a designer. She held executive roles in design management and innovation strategy at Renault, General Motors, and Dassault Systèmes, leading complex multibrand design programmes. Anne has won several design and innovation awards and plays an active role in strategic boards for companies and design schools worldwide.

Anne Asensio is VP Design Experience at Dassault Systèmes. She founded the DESIGNStudio, a multidisciplinary team in innovation strategy by design, design research, design management. We deliver design excellence strategy to support Dassault Systèmes’ vision, equity and purpose.

  • DSAA in Industrial Design, Ecole Nationale Supérieures des Arts Appliqués (ENSAAMA Olivier de Serres), Paris
  • Master of Arts, Transportation Design, College for Creative Studies, Detroit
  • French
  • English
  • German (notions)