Highlighting design’s role in the Green Skills Revolution

Anna Whicher, Associate Research Director & Head of Policy Design at WDO Corporate Member PDR, has co-written a think piece for SODA Magazine, a publication covering different topics and insights from within the design and creative industries.

The article Design: The Missing Link in the Green Skills Revolution centres on the importance of design in the Green Skills Revolution. It is written in collaboration with Irene Hakansson, Senior Research and Impact Manager at the Design Council.

The article explains that despite design’s contribution to all eight key sectors established by the UK’s Industrial Strategy, it remains underappreciated in key policy discussions. To learn more about PDR’s work in this field, visit www.pdr-consultancy.com/news/design-economy-study.

About PDR

PDR is a world-leading design consultancy and research centre based in Cardiff, Wales. Their interdisciplinary design team works across a diverse range of industries to improve people’s real-life experiences through highly informed innovation. Conceived as an offshoot of Cardiff Metropolitan University, academic thinking continues to strongly shape their approach.

Since 2019, PDR has been ranked as the number 1 Design Agency in the UK by the iF Design Federation and to date hold over 80 international awards from leading bodies, iF, IDSA, GOOD Design and Red Dot. For more information, visit www.pdr-design.com.