Travel can sometimes arise within the context of employment as a designer. We reached out to François Nguyen, a creative director at frog’s San Francisco studio who has travelled abroad for projects over the course of his seven years with the company. He tells us about his time in China and the importance of travel as a source of renewed inspiration.
Q: How did the idea of a secondment/working on a project abroad come up? Was this something you were actively looking for, or was it proposed by frog?
A: This was project related work, although I am always open to opportunities for travel and working abroad.
Q: Can you tell us a little bit more about secondments and/or working on projects abroad at frog?
A: There are opportunities to work all over the world for research related projects, and our global studios allow us to operate out of international locations throughout Europe and Asia. This work is typically project based—we often do cross studio collaborations depending on the client needs.
Q: Where were you located, and for how long? What was the project about?
A: I worked in China for about 2.5 months, traveling through six different locations, while conducting ethnographic research. I was based in our Shanghai studio while working on the project, which required us to design a computer display specifically for the Chinese market.
Q: What was the most memorable part of this experience for you?
A: The most memorable part was seeing the terra cotta warriors in Xi’an.