2019-2021 WDO Board Nominee

Gjoko Muratovski
Ullman School of Design, University of Cincinnati
Educational Member

Ever since the Industrial Revolution, the field of design has followed developments in business, technology, and culture. Design’s adaptability to continuously evolving environments is what makes its practices relevant in times of change. Design’s ability to maintain its relevance is what has helped to redefine the profile of the field and elevate the status of the designers in society. In return, design has never been more valued as an economic force, nor has it been as culturally influential as it is now. All types of organizations, including once-conservative management consultancies, financial organizations, banks, and even hospitals have begun to adopt “design thinking” as

their modus operandi and are rapidly building their internal design competencies. But what does this mean for the future of design education? The education of the new generation of designers capable of addressing the new and emerging challenges of the world should be at the forefront of the WDO. This is a critical point for the discipline of design because this is where the attitudes and ideas about the profession are being formed. Therefore, as a Board Member, I would like to work towards the development of a global design education strategy that will use the UN Sustainable Development Goals (SDGs) as its guiding principles.




PhD by Research: Design Research and Corporate Communication Strategies,
University of South Australia, 2010

Master’s of Design: Visual Communications,
Bergen National Academy of the Arts, 2006

Bachelor’s of Arts: Industrial Design,
Sofia National Academy of Arts, 2004

Diploma: Interior and Furniture Design,
Skopje National School of Applied Arts, 1998


In addition to working in higher education, over the past two decades, Dr Muratovski has worked with a wide range of governmental, not-for-profit, and corporate organizations across highly diverse sectors. This includes organizations such as the US Federal Government, Auckland Council of New Zealand, Dumfries & Galloway Council of Scotland, Procter & Gamble, Deloitte, Melbourne International Design Week, Australian State Governments of South Australia, Victoria and Queensland, United Nations Association of Australia, NASA Johnson Space Center, UNESCO World Cultural Heritage, Greenpeace, World Health Organization, and the European Commission. He is regularly retained as an advisor on issues ranging from strategic design and innovation to brand development strategies by a range of industries.

In 2015, he was awarded a Fellowship by the Designers Institute of New Zealand for his distinguished service to the New Zealand’s design community and the Institute. In 2016, he was appointed as a High-End Foreign Expert in Design & Innovation by the Chinese State Administration. In 2017, he was engaged by the US Federal Government in an advisory capacity to the White House Presidential Innovation Fellows Program. In 2018, he was invited by the Chief Executive Leadership Institute at Yale University to join the Yale Higher Education Leadership Summit, and by the Stanford Graduate School of Business to join the Institute for Innovation in Developing Economies at Stanford University.


Dr Gjoko Muratovski is the Director of The Myron E. Ullman, Jr. School of Design at the University of Cincinnati (USA), a 150-years-old, top-ranked design school as recognized by Bloomberg BusinessWeek, Business Insider and Design Intelligence. He is also the Chair of the US$10,000,000 Endowment Fund established by Myron Ullman, the Chairman of Starbucks Corporation, and former executive with companies such as JCPenney, Macy’s, Saks Fifth Avenue, De Beers, and LVMH. In these roles, Dr Muratovski regularly engages with Fortune 500 companies such as Apple, Procter & Gamble, Johnson & Johnson, General Electric, General Motors, Fiat Chrysler Automobiles, Ford Motor Company, Toyota, Macy’s, Starbucks, Amazon, Nike, and Facebook on developing new partnerships and innovation initiatives.

As a university executive, he has experience that ranges from education management, curriculum development, and research planning, to fundraising, change management, and academic leadership. He has a visible international profile and high standing in several academic fields, which was recognized with appointments such as Seed Consultant at Stanford University (USA), Visiting Professor at the Copenhagen Business School (Denmark), Visiting Professor at the University of Zagreb (Croatia), Guest Professor at Tongji University (China), and as Scholar-in-Residence at Frank Lloyd Wright’s Fallingwater (USA).