Torino (Italy) – From now until 25 December 2008, SportDesign, Crafting the competition will be on display at the Movicentro, piazza Ettore Majorana, Ivrea, as part of the last month of this year’s World Design Captial Torino 2008 celebrations. Displaying a range of items, equipment and vehicles that have marked the history of sport in a variety of disciplines, the exhibition charts the changing face of sport from the post-war years to the present day. A number of firms and designers are involved, displaying a range of design from the humble table tennis ball to the sleek craft vying for the Americas Cup.

To help visitors get a clear picture of the historical evolution of Italian industrial design as applied to the sports sector, the exhibition features a great deal of film footage and numerous photos as well as detailed explanations.

piazza Ettore Majorana, Ivrea

Città di Ivrea, Ufficio Sport
t: +39 0125 410317/318

Opening hours
Wednesday – Friday 2:30 pm – 7:00 pm
Saturday – Sunday and holidays 10:00 am – 7:00 pm
Monday and Tuesday closed

Full price € 5,00
Concessions € 3,00,
Free entry under 12
Concessions for schools and Sport Federation
Guided tours for schools by reservation: Codes Cultura +39 011 6699725

For more information, visit: www.torinoworlddesigncapital.itAbout the World Design Capital
The World Design Capital is a project of the International Council of Societies of Industrial Design (Icsid).While there are many awards that recognise individual accomplishments in design, the World Design Capital designation is unique as it aims to docus on the broader essence of design’s impact on urban spaces, economies and citizens. This designation provides a distinctive opportunity for cities to feature their accomplishments in attracting and promoting innovative design, as well as highlight their successes in urban revitalisation strategies.