As the first binational designation in the WDC programme history, San Diego (USA) and Tijuana (Mexico) have been named World Design Capital® 2024 as a result of their commitment to human-centred design and legacy of cross-border collaboration. Together, both cities are harnessing and mobilizing design to transform their region of 7.1 million inhabitants.

Set between mountains to the east and the Pacific Ocean to the west, these sister cities are situated across the busiest land border in the Western Hemisphere that see some fifty million people annually. The region represents an important transit hub and global market rife with opportunity for innovation, transformation, activation and imagination.

Emphasizing the many ways design can connect us, San Diego and Tijuana are poised to present an exciting programme for 2024.

Visit the WDC San Diego Tijuana 2024 website for more updates.

Why San Diego and Tijuana

Find out why the region was designated WDC 2024


Explore the WDC 2024 programme

Signature Events

Discover San Diego and Tijuana’s unique roster of WDC events

News & Media

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WDC San Diego Tijuana 2024


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