World Industrial Design Day 2008 was the first international observance created uniquely to provide an occasion to highlight the merits of the profession and its impact on the quality of life.
Marked by Icsid’s anniversary on June 29, World Industrial Design Day (WIDD) is a day to actively engage design professionals and design enthusiasts to explore their creativity, innovation, vision and passion in recognition of the role of industrial design and designers in our society.
The following events represent just some of the fantastic activities that took place around the world on June 29, 2008 in celebration of World Industrial Design Day.
About the poster
The poster featured to the right was designed for this year’s World Industrial Design Day.
About the design
The poster was designed by Uwe Loesch, an internationally renowned German graphic designer. In creating the central design, Loesch was inspired by the Classical Greek philosopher and mathematician, Plato.
The poster shows a polyhedron, defined simply as “a geometric object with flat faces and straight edges,” which is used to symbolise that design is always a result of aesthetics and mathematics. The motif is also called “dull tetrahedron”. The relationship of the sides are constructed as golden ratio, where (a+b) / a = a / b.
Finally, the polyhedron form demonstrates the transformation of a two-dimensional surface into a three-dimensional object, which is the process that takes place in the process of industrial design, where a drawing is turned into an object.
About the designer
Uwe Loesch was born in 1943 in Dresden, Germany. He has lived in Dusseldorf since 1958, where he studied design at Fachhochschule Düsseldorf University. After graduating, he worked as a freelance graphic artist and lyricist for publishers, industry and increasingly for social and cultural institutions. Museums, festivals, fairs and exhibitions, as well as the political cabaret, “The Kom (m) ödchen Dusseldorf”, are among his clients. He has created numerous posters as part of his campaigns, and has participated in over 100 exhibitions around the world. www.uweloesch.de
- Download WIDD fact sheet (PDF – 180KB)
- Download April 2008 press release (PDF – 72KB)