Young designers are the future of the World Design Organization and we have actively encouraged members to bring a young designer as their second delegate to the 30th General Assembly (GA) in Torino, Italy.

At the GA, young designers will participate in all of the workshops and will be encouraged to offer their ideas and insights. Prior to the GA, members will be responsible for briefing their young designer on pertinent issues, and provide them with an overview of how the GA works.

We’re delighted to announce that Geneviève Demers from BRP (Canada) is our Young Designer Chair for the duration of the 30th General Assembly. Geneviève is happy to meet with other young designers at the GA and act as a liaison with youth delegates and the Secretariat team.

If you are a young designer between the ages of 18 – 40 attending the General Assembly, we invite you to attend a special breakfast from 7:00 – 8:00am on 14 October to share your ideas about youth in design with Geneviève.

Introducing the 30th WDO General Assembly Young Designer Chair –

Geneviève Demers

My name is Geneviève Demers. I’m a product designer with a background in vehicle accessories, the Power Sport industry, and lighting design. For the past five years, I have been working for BRP as a Brand Image Specialist. I graduated with Honours from the Cégep de Sainte-Foy in 2003, and later obtained my degree at the Université du Québec à Montréal, specializing in environmental design. My curiosity pushed me to further pursue my studies in marketing at the University du Québec à Trois-Rivières.

I find wonder in small things and how they can achieve great things, together. I believe that harmony connects different scales of design – from shapes, colours, concepts, ideas and people. I love being involved in intense projects and watching them settle; I appreciate how each element takes its place in a simple, respectful way, in order to make something meaningful as a whole.

I’m guided by my creativity and passion for projects both socially and professionally, which often pushes me to my limits. In 2017, I played a key role in our Espace BRP project, and we won the Lauréats du Design award and a Best of Canada designation in Canadian Interior Magazine. It was hard work, but so worth it.

I’d like to think that my biggest achievements are yet to come. I’m honoured to represent BRP at the 30th WDO General Assembly!