Lengnau (Switzerland) – Design-driven Swiss watchmaker Rado is taking its Rado Star Prize competition to Taiwan. This edition of the Rado Star Prize – an established platform that promotes the work of young designers in several international competitions every year – will take place during the World Design Capital® 2016 programme in Taipei.

Echoing the World Design Capital Taipei motto “Adaptive City – Design in Motion”, the Taiwanese edition of the Rado Star Prize will likewise focus on exploring the concept of “Design in Motion” – in other words, beautiful, dynamic objects that move seamlessly between functions. By freeing up space and reducing clutter, multifunctional objects have the potential to unlock a lighter, more sustainable way of living – a theme embodied by Rado’s latest lightweight and minimalist watch collections.

The World Design Capital® Gala in Taipei marks the call for entries for the competition, which begins officially on the Rado Star Prize Taiwan website (www.rado.com/radostarprize-taiwan) on March 18, 2016. The closing date for entries is August 22, 2016.

Ten finalists and one winner of the Rado Star Prize Taiwan 2016 will be selected by a jury of local and international design professionals. The winner will receive 200,000 TWD in prize money as well as a Rado watch. All finalists will have the opportunity to display their concepts during the World Design Capital International Design House Exhibition in Taipei from October 13-30, 2016 at the Rado booth space. An additional Designer’s Choice winner, selected by the finalists themselves, will receive a Rado watch.

A leading design brand, Rado has a longstanding tradition of initiating and partnering with design events and promoting young talent through the Rado Star Prize. Rado’s innovative timepieces have also earned the brand more than 30 prestigious design awards.

About Rado

Rado is a globally recognized brand, famous for innovative design and its use of revolutionary materials to create some of the world’s most durable watches. Ever since its beginnings in Lengnau, Switzerland, Rado has had a pioneering spirit, with the brand philosophy “if we can imagine it, we can make it” still holding true today.

About Rado Star Prize

The Rado Star Prize is an established competition that has run in countries around the world, supporting young, unestablished designers and giving them a platform to present their work. Far from focusing on just one field of design, Rado aims to attract projects and ideas from numerous design disciplines in order to create projects that can benefit the lives of individuals or communities both now and in the future.

About the World Design Capital® (WDC)

With more than half the world’s population now living in cities, design has become an increasingly fundamental tool for making cities more competitive, attractive, livable and efficient. The World Design Capital® (WDC) is designated by Icsid every two years to recognize a city’s innovative use of design for economic, social and cultural development and to showcase effective design-led revitalization strategies and projects that other cities can benefit from. Past cities to hold the WDC title include Torino (Italy) in 2008, Seoul (South Korea) in 2010, Helsinki (Finland) in 2012, and Cape Town (South Africa) in 2014. Taipei (Taiwan, Chinese Taipei) will hold the title in 2016. Mexico City has been named WDC 2018.