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What if designers embraced outlandish optimism as a mindset and design method? The International Design Day theme for 2025 is about designing narratives to imagine alternate, positive futures.
The IDD2025 theme Outlandish Optimism is about myth-breaking and refusing doom and gloom narratives. This year’s theme is being developed by Ico-D’s host Member the Association of Polish Graphic Designers (STGU) with poster design by Ukrainian graphic designer, illustrator, and art director Olena Tverdokhlib whom they invited to give their unique interpretation of the theme.
