Vision and Mission


We strive to create a world where design enhances our economic, social, cultural, and environmental quality of life.

The following videos explain the importance of industrial design in the solutions economy and the voices of designers who stress its contribution.


As the international voice for industrial design, we advocate, promote, and share knowledge of industrial design driven innovation that has the power to create a better world.

We do this by engaging our community in collaborative efforts and by carrying out our international programming—World Design Capital®, World Design Talks, World Design Impact Prize™World Industrial Design Day, and Interdesign®.

United Nations Sustainable Development Goals

The UN SDGs are a universal set of 17 goals and 169 targets adopted by UN member countries as a 15-year roadmap to solve some of humanity’s biggest challenges. Learn more about the SDGs and how it relates to our World Design Agenda.