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    • History
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    • Professional Practice
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Recommended Readings

This is a collection of WDO’s favourite design books. It’s a go-to list of inspiring reads that address a wide range of topics from human-centred design and the collaborative process to value proposition and sustainability.

Your favourite publication is missing? Send us an email at web@wdo.org with the name of the publication, the author and the year it was published.

Happy Reading!

Women in Design

Author:
Charlotte Fiell and Clementine Fiell

Year published:
2019

ISBN:
9781786275318

A history of women working in the design industry (including, industrial, fashion, graphic, interactive and architecture), with profiles over 100 pioneering women designers (256 pp.)

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Design, When Everybody Designs

Author:
Ezio Manzini

Year published:
2015

ISBN:
9780262028608

Reimagines design’s role in building a sustainable and resilient society, including community-supported agriculture in China, digital medical care platforms in Canada, collaborative housing in Milan (256 pp).

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The Design of Everyday Things

Author:
Donald A. Norman

Year published:
2013

ISBN:
9780465050659

This human-centred design guide explores why some products satisfy while others frustrate. It argues that usability and cognitive psychology are as important as aesthetics (368 pp.)

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The Laws of Simplicity

Author:
John Maeda

Year published:
2006

ISBN:
978-0262134729

Offers ten laws for balancing simplicity and complexity in business, technology, and design―guidelines for needing less and actually getting more (128 pp).

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Change by Design

Author:
Tim Brown

Year published:
2019

ISBN:
978-0062856623

Explains the collaborative process of design thinking and reveals how the techniques and strategies of human-centred design belong at every level of business (304 pp).

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Overcrowded - Designing Meaningful Products in a World Awash with Ideas

Author:
Roberto Verganti

Year published:
2017

ISBN:
9780262035361

Shares why innovation driven by meaning can create value in our current world and why this notion makes sense for business today(264 pp).

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Cradle to Cradle

Author:
William McDonough and Michael Braungart

Year published:
2002

ISBN:
978-0224087865

Reframes design as a regenerative force that spurs innovation and provides enduring benefits for society from safe materials, water and energy in circular economies without waste (193 pp).

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Good is the New Cool

Author:
Afdhel Aziz and Bobby Jones

Year published:
2016

ISBN:
9781682450468

Presents a new business model that addresses environmental, civic, and economic issues in a way that grows brand and business, while giving back to society (304 pp).

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Designing Interactions

Author:
Bill Moggridge

Year published:
2006

ISBN:
978-0262134743

Interviews 40 designers who have shaped interactive design, tracing the different ways people use everyday things in the digital era, from games to work tools (792 pp).

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Design Now!

Author:
Charlotte Fiell and Peter M. Fiell

Year published:
2007

ISBN:
978-3822852675

Explores contemporary design and a more sustainable approach to product design, from lighting and furniture to consumer electronic equipment, transportation, product architecture, and environmental design (560 pp).

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Dieter Rams: As Little Design As Possible

Author:
Sophie Lovell

Year published:
2011

ISBN:
9780714849188

Comprehensive monograph on the highly influential product designer Dieter Rams who, as head of design at Braun from 1961 to 1995, created some of the most iconic utility objects of the twentieth century (400 pp).

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Dieter Rams: Ten Principles for Good Design

Author:
Klaus Klemp and Jorrit Maan

Year published:
2017

ISBN:
978-3791383668

Comprehensive overview of Braun designer Dieter Ram’s forty-year career designing iconic consumer products that enhance our daily lives (416 pp).

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Eames: Beautiful Details

Author:
Eames Demetrios

Year published:
2012

ISBN:
978-1934429747

Celebrates the iconic work of husband-and-wife designers Charles and Ray Eames with details of their life and work, from their refined designs to to their innovative experiments (including the renowned Eames lounge chair and classic pieces still in production by Herman Miller (408 pp).

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Design as an Attitude

Author:
Alice Rawsthorn

Year published:
2018

ISBN:
9783037645215

Explores the most dynamic developments in contemporary design, assessing design’s impact on our lives now and in the future, from book-making to social design, craft revival to design’s gender politics (192 pp).

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A Book of Things

Author:
Jasper Morrison

Year published:
2015

ISBN:
978-3-03778-463-1

A collection of the products and projects that accompany our lives and shape our environment–a continuation of Morrison’s 2002 Everything but the Walls (312 pp).

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The Art of Innovation

Author:
Tom Kelley and Jonathan Littman

Year published:
2001

ISBN:
978-0385499842

Shares the inspiring stories behind IDEOs design innovations over the past 20 years, with strategies for tackling a design challenge and ensuring continuous innovation (320 pp).

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Happy City: Transforming our Lives through Urban Design

Author:
Charles Montgomery

Year published:
2014

ISBN:
978-0374534882

Explores the urban world’s potential for promoting health and happiness, with examples from some of the world’s most exciting and dysfunctional cities (358 pp).

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Value Proposition Design: How to Create Products and Services Customers Want

Author:
Alexander Osterwalder,Yves Pigneur, Patricia Papadakos, Gregory Bernarda, Alan Smith

Year published:
2014

ISBN:
978-1118968055

Explains the processes and tools needed to design and test value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires (320 pp).

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The Business of Design: Balancing Creativity and Profitability

Author:
Keith Granet

Year published:
2011

ISBN:
978-1616890186

Provides the necessary tools to create and run a thriving design business, from billing and human resources to branding and project management to marketing and licensing (208 pp).

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Design of the 20th Century

Author:
Charlotte and Peter Fiell

Year published:
2019

ISBN:
978-3836541060

Profiles the work of contemporary designers from furniture to graphics who have shaped and re-created the modern world with a dizzying variety of materials (768 pp).

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Personal Space: The Behavioral Basis of Design

Author:
Robert Sommer

Year published:
2008

ISBN:
978-0136575771

Classic text on user-centred design; studies how people relate to the designed space around them and how the design of that space can affect their behavior, addressing topics such as privacy, spatial invasion, small-group ecology and the role of design in airports, stations, hospitals and schools (256 pp).

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The Story of Design

Author:
Charlotte Fiell

Year published:
2016

ISBN:
978-1580934701

Overview of the styles, movements, theories, materials, processes, technologies, pioneers, and companies that have shaped every significant era of design; and contextualizing design with respect to wider social, cultural, and political concerns (512 pp).

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Appledesign: The Work of the Apple Industrial Design Group

Author:
Paul Kunkel

Year published:
1997

ISBN:
978-1888001259

Examines the rise of the Industrial Design team at Apple, from their Silicon Valley garage to a billion-dollar corporation (288 pp).

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The Creative Priority: Putting Innovation to Work in Your Business

Author:
Jerry Hirshberg

Year published:
1999

ISBN:
9780887309601

Jerry Hirshberg, founder and president of Nissan Design International (NDI), reveals the story of NDI’s genesis and his eleven interlocking strategies for designing an organization around creativity (288 pp).

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Design for the Real World: Human Ecology and Social Change

Author:
Victor Papanek

Year published:
2005

ISBN:
978-0897331531

Overview of Papanek’s work and his understanding of design as a tool for political change and social good, providing a blueprint for sensible, responsible design (416 pp).

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Design Revolution: 100 Products that Empower People

Author:
Emily Pilloton

Year published:
2009

ISBN:
978-1933045955

Challenges designers to be changemakers instead of “stuff creators,” designing need-based products that empower individuals, communities and economies around the world (304 pp).

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Thinkertoys: A Handbook of Creative-thinking Techniques

Author:
Michael Michalko

Year published:
2006

ISBN:
9781580087735

Reveals innovative, creative-thinking techniques for approaching everyday problems in unconventional ways, with fun, thought-provoking exercises (416 pp).

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Geometry of Design

Author:
Kimberly Elam

Year published:
2011

ISBN:
978-1616890360

A mathematical explanation for how art works, with twentieth-century examples of design, architecture, and illustration, revealing underlying geometric structures in their compositions (144 pp).

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The Industrial Design Reader

Author:
Carma Gorman

Year published:
2003

ISBN:
9781581153101

An anthology on the history of industrial design, with essays tracing the the most crucial movements, issues, and accomplishments of industrial design from 1850 until today (256 pp).

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Product Design

Author:
Alex Milton and Paul Rodgers

Year published:
2011

ISBN:
978-1856697514

Introduction to the field of product design, from concept design to manufacture, prototyping to marketing as well as influential design movements and new and emerging forms of practice (240 pp).

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Worldchanging: A User's Guide for the 21st Century

Author:
Alex Steffen

Year published:
2008

ISBN:
978-0810970854

Packed with the information and tools needed to help build a better more sustainable future, including climate foresight, sharing systems, biomimicry and green chemistry, adaptive re-use and transparent governments (600 pp).

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Well-Designed: How to Use Empathy to Create Products People Love

Author:
John Kolko

Year published:
2014

ISBN:
978-1625274793

Set of steps for identifying lucrative opportunities, designing for innovation, and producing products that have deep, meaningful emotional engagement (224 pp).

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Wired to Care: How Companies Prosper When They Create Widespread Empathy

Author:
Dev Patnaik

Year published:
2009

ISBN:
9780137142347

Tells the story of how some of the world’s best organizations prosper when they tap into empathy, stop worrying about their own problems, start caring about the world around them and connect with other people (251 pp).

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Design Issues

Author:
Quarterly MIT Journal

Year published:
1984 – present

ISSN:
0747-9360

Quarterly journal examines design history, theory, and criticism, provoking inquiry into the cultural and intellectual issues surrounding design (112 pp per issue).

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Victor Papanek: Politics of Design

Author:
Amelie Klein and Alison J. Clarke

Year published:
2018

ISBN:
978-3945852262

Overview of the work of designer, author, and activist Victor J. Papanek, demonstrating that his interpretation of design as a tool for social transformation continues to shape debate on social design, critical design, and design thinking (399 pp).

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Reinventing the Automobile

Author:
William J. Mitchell, Chris E. Borroni-Bird and Lawrence D. Burns

Year published:
2010

ISBN:
9780262013826

Provides a long-overdue vision for a new automobile era, where urban mobility is more convenient and sustainable, making cities more livable, and bringing the automobile industry out of crisis (240 pp).

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Design Justice: Community-Led Practices to Build the Worlds We Need

Author:
Sasha Costanza-Chock

Year published:
2020

ISBN:
9780262043458

Documents community-led design practices that challenge rather than reproduce inequality, going beyond design for good, user-centered design to connecting design to larger struggles for collective liberation and ecological survival (360 pp).

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Health Design Thinking

Author:
Bon Ku and Ellen Lupton

Year published:
2020

ISBN:
9780262539135

Applying the principles of human-centered design to real-world health care challenges, from drug packaging to early detection of breast cancer (228 pp).

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Mismatch: How Inclusion Shapes Design

Author:
Kat Holmes

Year published:
2018

ISBN:
9780262038881

Through stories of pioneers of inclusive design, shows how inclusion can be a source of innovation and growth, especially for digital technologies as well as an opportunity for more people to contribute to society in meaningful ways (176 pp).

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Value Sensitive Design

Author:
Batya Friedman and David G. Hendry

Year published:
2019

ISBN:
9780262039536

Describes how both moral and technical imagination can be brought to bear on the design of technology; using a design process that engages human values at every stage (256 pp).

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Speculative Everything: Design, Fiction, and Social Dreaming

Author:
Anthony Dunne and Fiona Raby

Year published:
2013

ISBN:
978-0262019842

A refreshing alternative to market-driven design, this book proposes design as a tool to create not only things but ideas, to imagine/achieve desirable futures (224 pp.)

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Mod to Memphis: Design in Colour 1960s-80s

Author:
Anne Watson

Year published:
2001

ISBN:
978-1863170949

20th century design collection brings alive the swinging sixties as source of inspiration, including original bean bag, Marilyn lips sofa and Expo talking chair (80 pp.)

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In the Bubble - Designing in a Complex World

Author:
John Thackara

Year published:
2006

ISBN:
9780262701150

Using real-world examples, shows that ethics and responsibility can inform design decisions without impeding technical innovation, relying less on stuff and more on people and purpose (332 pp.)

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Making Futures: Innovation, Design and Democracy

Author:
Pelle Ehn, Elisabet M. Nilsson and Richard Topgaard

Year published:
2014

ISBN:
9780262537483

Describes experiments in innovation, design, and democracy that go beyond entrepreneurship and crowdsourcing in the service of corporations to include multiple futures imagined and made locally by often-marginalized publics (392 pp).

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A Handbook of Problems

Author:
Rasmus Koch and Gitte Lindeborg Holst

Year published:
2005

ISBN:
978-8-790775-11-7

Documents the project work of seven design schools to improve life (local and global problems) through Industrial Design, Interactive Media Design and Visual Communication (568 pp.)

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Citizen Designer: Perspectives on Design Responsibility (Second Edition)

Author:
Steven Heller and Veronique Vienne

Year published:
2018

ISBN:
978-1621536406)

What does it mean to be a designer in today’s corporate-driven, overbranded global consumer culture? Citizen Designer, Second Edition, attempts to answer this question with more than seventy debate-stirring essays and interviews espousing viewpoints ranging from the cultural and the political to the professional and the social. This new edition contains a collection of definitions and brief case studies on topics that today’s citizen designers must consider, including new essays on social innovation, individual advocacy, group strategies, and living as an ethical designer. Edited by two prominent advocates of socially responsible design, this innovative reference responds to the tough questions today’s designers continue to ask themselves, such as: How can a designer affect social or political change? Can design become more than just a service to clients? At what point does a designer have to take responsibility for the client’s actions? When should a designer take a stand?

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Bio Design: Nature ] Science + Creativity

Author:
William Myers (Editor) and Paola Antonelli (Foreword)

Year published:
2012

ISBN:
9780870708442

For centuries, designers and artists have looked to nature for inspiration and materials, but only recently have they developed the ability to alter and incorporate living organisms or tissues into their work. This startling development, at the intersection of biology and design has created new aesthetic possibilities and helps address a growing urgency to build and manufacture ecologically. Bio Design surveys recent design and art projects that harness living materials and processes, presenting bio-integrated approaches to achieving sustainability, innovations enabled by biotechnology, and provocative experiments that deliberately illustrate the dangers and opportunities in manipulating life for human ends. As the first publication to focus on this new phenomenon and closely examine how it fits into the history of architecture, art and industrial design, this volume surveys this shift and contextualizes it through comparisons to previous historic transitions in art and design practices, clarifying its implications for the future. A reference for students and teachers of art, architecture, industrial design and engineering, Bio Design will also introduce the subject to a broad audience.

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Creative Confidence: Unleashing the Creative Potential Within Us All

Author:
Tom Kelley and David Kelley

Year published:
2013

ISBN:
978-0385349369

Too often, companies and individuals assume that creativity and innovation are the domain of the “creative types.”  But two of the leading experts in innovation, design, and creativity on the planet show us that each and every  one of us is creative.  In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world’s top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems.  It is a book that will help each of us be more productive and successful in our lives and in our careers.

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Designing Sustainable Energy for All: Sustainable Product-Service System Design Applied to Distributed Renewable Energy (Green Energy and Technology)

Author:
Carlo Vezzoli, Fabrizio Ceschin, Lilac Osanjo, Mugendi K. M’Rithaa, Richie Moalosi, Venny Nakazibwe and Jan Carel Diehl

Year published:
2018

ASIN:
B07D52KFGB

This open access book addresses the issue of diffusing sustainable energy access inlow- and middle-income contexts.Access to energy is one of the greatest challenges for many people living in low-income and developing contexts, as around 1.4 billion people lack access to electricity.Distributed Renewable Energy systems (DRE) are considered a promising approachto address this challenge and provide energy access to all. However, even if promising,the implementation of DRE systems is not always straightforward.The book analyses, discusses and classifies the promising Sustainable Product-ServiceSystem (S.PSS) business models to deliver Distributed Renewable Energy systems in aneffective, efficient and sustainable way. Its message is supported with cases studies andexamples, discussing the economic, environmental and socioethical benefits as wellas its limitations and barriers to its implementation

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In Nature We Trust

Author:
Marko Brajovic

Year published:
2016

ISBN:
978-8592822002

This book does not intend to exhaust conceptual or scientific paradigms or to address specific sustainability issues. It aspires to introduce experimental tools for creative innovation inspired by nature. A mechanical paradigm of our actual society is still mirrored by an architecture based on a pyramidal hierarchy. In the upcoming post-industrial era, social structure is evolving towards a more organic system. I believe that a synergetic and non-centralized society is already emerging and that a new architecture will manifest that evolution.

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Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth

Author:
Navi Radjou, Jaideep Prabhu, Simone Ahuja and Kevin Roberts

Year published:
2018

ISBN:
978-1-118-24974-1

Jugaad Innovation goes farther than conventional business books that chart consumer growth in Brazil, Russia, India, and China. It explains how emerging economies are pioneering the art of ‘frugal engineering,’ then provides practical tips on how Western companies—from tech startups to multinational industrial corporations—can likewise do more with less. A provocative and entertaining read for 21st century business leaders.

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Makers: The New Industrial Revolution

Author:
Chris Anderson

Year published:
2012

ISBN:
978-0307720955

Wired magazine editor and bestselling author Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop.  In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing.  A generation of “Makers” using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent — creating “the long tail of things”.

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Less and More: The Design Ethos of Dieter Rams

Author:
Klaus Klemp

Year published:
2011

ISBN:
978-3899553970

Dieter Rams created ten rules of design more than twenty years ago. Sometimes referred to as the ten commandments, they are just as relevant today: Good design is innovative. Good design makes a product useful. Good design is aesthetic. Good design helps a product to be understood. Good design is unobtrusive. Good design is honest. Good design is durable. Good design is consistent to the last detail. Good design is environmentally friendly. Good design is as little design as possible.

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Positive design: Reference guide

Author:
Simon Jimenez, A E Pohlmeyer, Pieter Desmet, Delft University of Technology. Faculty of Industrial Design Engineering.

Year published:
2015

ISBN:
978-9461864253

he Positive Design Reference Guide focuses on the why, what and how of human experience – both in general, and in relation to design for well-being. The guide provides you with a quick entry point into the variety of theories that we believe can be relevant for well-being-driven design. It comprises 29 models, theories and frameworks, separated into two sections. The first section presents a collection of theories drawn from (positive) psychology, and the second section presents a collection of theories and frameworks drawn from (positive) design research. Each theory is introduced with a short summary and a list of key publications that offer more extensive explanations. You are likely to be familiar with some of the theories, but will perhaps also discover some new ones.

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Product Design and Development

Author:
Steven Eppinger and Karl Ulrich

Year published:
2015

ASIN:
B00ZYY672W

Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.

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Supernatural: The Work of Ross Lovegrove

Author:
Ross Lovegrove

Year published:
2004

ISBN:
978-0714843674

This book is the first monograph on the product designer Ross Lovegrove. Written by the designer himself, with a forward by Paola Antonelli, it presents a complete overview of the designer’s career, featuring realized and unrealized project. While the main texts explains Ross Lovegrove’s philosophy and way of working, the products descriptions reveal the main feature and characteristic of every project. This book will present the work of Ross Lovegrove, one of the most interesting and fascinating individuals working in contemporary design. His work includes a wide range of products from furniture to high-tech products, from water bottles to airplane seats and explores the possibility of realizing sculptural and organic shapes through modern technology and material.

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Women Design

Author:
Libby Sellers

Year published:
2018

ASIN:
B07B9WHT9S

From architects and product designers to textile artists and digital innovators, Women Design profiles a selection of the most dynamic female designers from the modern era, showcasing their finest work and celebrating their enduring influence. Design throughout history has been profoundly shaped and enhanced by the creativity of women; as practitioners, commentators, educators and commissioners. But in a narrative that eagerly promotes their male counterparts, their contributions are all too often overlooked. Through 21 engaging profiles, Women Design rediscovers and revels in the work of pioneers such as Eileen Gray, Lora Lamm and Lella Vignelli, while shining a spotlight on modern-day trailblazers including Kazuyo Sejima, Hella Jongerius and Neri Oxman. Richly illustrated with archival imagery, this is a rare glimpse into the working worlds of some of the most influential forces in contemporary design.

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Chairpedia: 101 Stories of Chairs

Authors:
Maria José Ballcells, Santi Barjau, Isabel Campi, Álvaro Castro

Year published:
2021

ISBN:
978-8417769291

Every chair tells its own story, and all of them fit into this book—even the stories in which design is not overtly the topic at hand. Chairs and artificial intelligence; famous chairs on which Freud, Pessoa or Proust sat; chairs as historical, political and societal symbols; chairs for thin or corpulent people; rocking, creative, royal chairs: all these facets of chairs and more are packed into this volume.

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Design Methods 1: 200 ways to apply design thinking

Authors:
Robert Curdale

Year published:
2012

ISBN:
978-0988236202

Each of the 200 methods has a condensed one page step-by-step instructions for easy reading. Included are templates, descriptions of each method, instructions on when,where and why to use each method, resources needed and references. The two volumes in this series outline the design methodologies presented in a series of successful international workshops by Rob Curedale based on the methods of the world’s most innovative organizations. The author Robert Curedale focuses the experiences of decades of tacit knowledge from managing design for some of the world’s leading design brands and design consultancies and teaching at influential design schools and universities in Asia, Australia, Europe, Detroit, Los Angeles and Silicon Valley.

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A Labour of Love

Authors:
Lidewij Edelkoort & Philip

Year published:
202o

ISBN:
978-9462263918

A Labour of Love, a 448-page publication by design curators and authors Lidewij Edelkoort and Philip Fimmano. The book’s title refers to craftsmanship as an alternative form of pride and fulfilment. It comes at a unique time in history when principles are evolving and a more mindful, altruistic approach is needed in design and manufacturing. Divided into 12 themes that reflect current materials and techniques, this bold book introduces the new makers in contemporary design, previewing a future of responsible production, circular thinking, ethical practice and organic aesthetics.

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The Sustainability Design Book

Author:
Rebecca Proctor

Year published:
1970

ISBN:
9781780674735

Beginning with a chapter on sustainable materials, the book goes on to cover furniture, lighting, home accessories, and personal accessories. Web addresses of designers and retailers make each product easy to source. The Sustainable Design Book is an unbeatable resource for those aspiring to best practice within the field of sustainable design, as well as students of contemporary product design. Consumers looking for beautiful but environmentally conscious products and accessories will also find this an essential guide.

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Wasted: When Trash Becomes Treasure

Author:
Katie Treggiden

Year published:
2020

ISBN:
9493039382

Wasted. When trash becomes treasure celebrates 30 optimistic and enterprising designers, makers and manufacturers who use waste as their primary resource, offering a rare glimpse into the embryonic world they inhabit. Accompanying these profiles, five in-depth and thematic essays will explore the societal, cultural and environmental implications of their work.

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The Field Guide to Human-Centered Design

Author:
IDEO.org

Year published:
2015

ISBN:
978-0991406319

The Field Guide to Human-Centered Design reveals IDEO’s process with the key mindsets that underpin how and why we think about design for the social sector, 57 clear-to-use design methods for new and experienced practitioners, and from-the-field case studies of human-centered design in action. The Field Guide has everything you need to understand the people you’re designing for, to have more effective brainstorms, to prototype your ideas, and to ultimately arrive at more creative solutions.

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