PDR is proud to announce that two of its innovative healthcare design concepts — Me. and Tidal — have been recognized with prestigious Red Dot Design Concept Awards 2025. These awards celebrate excellence in design innovation and reinforce PDR’s commitment to user-centred approaches that improve real-world outcomes.
Me. is a personalized monitoring device designed to support women experiencing menopausal symptoms. Developed through extensive research and direct engagement with peri- and post- menopausal women, Me. features a discreet wearable micro-needle patch with embedded sensors for continuous hormone monitoring. Paired with an intuitive app, it empowers users to better understand their symptoms and take targeted action through medication, self-help, or lifestyle changes.
Tidal is a personalized assistive technology design service, co-developed with Swansea Bay University Health Board. Delivered through an online platform, Tidal enables users and healthcare professionals to co-design assistive devices tailored to individual needs. This approach is designed to improve satisfaction, usability, and long-term adoption, to help reduce premature equipment abandonment.
As noted by Stuart Clarke, Product Design Manager at PDR, “it’s fantastic to see our work recognized on a global stage. These awards are a testament to the strength of our user-centred design approach and the dedication of everyone involved.”
About PDR
PDR is a world-leading design consultancy and research centre based in Cardiff, Wales. Their inter- disciplinary design team work across a diverse range of industries to improve people’s real-life experiences through highly informed innovation. Conceived as an offshoot of Cardiff Metropolitan University, academic thinking continues to strongly shape their approach. Ranked as UK’s number one design agency by the iF Design Federation (2019-2024), PDR holds over 90 international awards from leading bodies including iF, IDSA, GOOD Design and Red Dot. For more information, visit www.pdr-design.com
