Building on the principle of the Olympic Charter, which recognizes sport as a fundamental human right, IN-PLAY. Design for Sport presents sports practice as a shared space and a platform for global dialogue. The exhibition explores cultural transformations in contemporary society, where design acts as a witness to a profound paradigm shift: projects, stories, data, and biomedical research collectively redefine the boundaries of competition.

IN-PLAY. Design for Sport
Sport is a human right. Design opens the game
February 3 – April 6, 2026
Part of the Cultural Olympiad of Milano Cortina 2026

Learn more: https://www.adidesignmuseum.org/en/exhibition-categories/temporary-exhibition/in-play-design-for-sport/