For Scuola ABC – Arte Bellezza Cultura, a project promoted by the Regione Lazio together with Roma Capitale and Zètema Progetto Cultura, Cappelli Identity Design developed a new dynamic brand to represent an educational ecosystem for upper secondary school students. A visual system designed to foster creativity, critical thinking, and participation as tools for growth and discovery.
The identity system is a metaphor for the project’s teaching method: the ability to learn through cross-disciplinary and non-linear teaching, to learn how to think through multidisciplinary activities. This takes shape in the interplay of the three primary colours and the identity elements that interact with one another: forms move, letters overlap, and colours blend to create a modular yet never rigid system. Every part connects with the others: each path engages in dialogue, cross-pollinates, and transforms into a shared language.
The vibrant, high-contrast palette helps create a contemporary language that is immediately associated with the world of school. The result is a flexible identity, capable of adapting from the Instagram feed to the school magazine and accompanying the project as it evolves.
Every idea begins with a sign.
Every sign generates knowledge.
A project by MAD Genius Group, of which Cappelli Identity Design is a part.
Case study with video here: https://www.cappellidesign.
