About

I.D. specialized in furniture design and manufacture. Presiding, for the third time, COLDI.MX board of directors. Graphic and industrial design advisor, and 3rd party expert in discord for the Mexican Federal Court of Justice Administration. Product designer for the Mexican Ministry of Tourism and the Airports & Services Government agency.

Present occupation and affiliations

President of the Professional Mexican Design Body (COLDI.MX)
Es.Diseño Design Firm (Owner and Director)
3rd Party Expert in Discord for the Mexican Federal Court of Justice Administration
Juror for the Seoul Design Award 2025
Juror for Latin American Honor Talents Award 2025.

• WDO board member and president of COLDI.MX: promote and recruit new members through professional development benefits offered by both institutions.
• Es.Diseño: create sustainable and innovative new products.
• Third-party expert: ensure that disputes between designers and companies over different designs are resolved fairly.
• Jury: select the best ideas that will be instrumental in changing the world.

Previous Board experience

2023-2025 WDO Board Member

As president of COLD.MX´s board of directors for the third time, and as the official design organization recognized by the federal government, several decisions have been made in recent years, such as transforming and modernizing the organization to focus on innovation, inclusion, and sustainability within its official bylaws. Strategic alliances have been forged with the government, the private sector, and leading design educational institutions, seeking value exchanges between both fronts, in addition to promoting and building larger communities jointly through events, such as juries and organizers of competitions, exhibitions, and inspirational conferences.

WDO Member engagement

WDO General Assembly 2023 Tokyo, Japan

WDO Board Meetings:
– Montreal, Canada
– San Diego, USA
– Valencia, Spain
– Ahmedabad, India (remote)
– Frankfurt, Germany (remote)

World Design Capital San Diego Tijuana 2024
World Industrial Design Day 2024 “Let’s Get Emotional”
World Industrial Design Day 2025 “Let’s Get Ethical” (Valencia, Spain)

Representation in different events:
– Expo FEINJAL (Guadalajara, México)
– National Design Award / Diseña México 2024 (México City)
– National Design Award / Diseña México 2024 (México City)
– UNESCO Award / Diseña México 2024
– Honor Talents Award 2025
– Seoul Design Award 2025
– Taipei Design Award 2024