As part of Future Week Torino 2026, a session dedicated to the Dynamic brand method as a model for designing identities capable of adapting, evolving and building relationships over time. Drawing on the book Dynamic brand (part of the WDO recommended readings collection), Emanuele Cappelli will be in conversation with Paola Bellin and Fabio Zanino in a Reading Room curated by [e]Design Festival, which explores the brand as a living system, at the intersection of design, culture and innovation.

Learn more: https://www.cappellidesign.com/news/dynamic-brand-future-week-torino-2026/

WDO Member: Cappelli Identity Design