Hosted jointly by Huafon Group and the international competition platform, Young Bird Plan, the competition includes three categories: Footwear, Apparel and Comprehensive. With the theme of “New Materials New Life”, the design can be created in combination with Huafon Group’s materials and presents Huafon’s culture, value and the characteristics of products. The talented designers are encouraged to combine the deep understanding of material and process with the design and to submit unique and original design works. This competition aims at calling for the participation of talented designers and passionate amateurs domestically and worldwide. With the goal of collecting innovative ideas of young designers as well as forward thinking and diversified design works of products application, the competition aims at encouraging the research and development and extending a wider field for innovative materials application through the design. It also showcases Huafon Group’s brand concept, DNA and the characteristics of products.

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