London Design Festival was launched by Sir John Sorrell CBE and Ben Evans CBE in 2003. Building on London’s existing design activity, their concept was to create an annual event that would promote the city’s creativity, drawing in the country’s greatest thinkers, practitioners, retailers and educators to a deliver an unmissable celebration of design. The launch of the first Festival took place at Bloomberg on 25 March 2003, with a show of support from design, education, government and London organisations. 20 years later, this vision remains ever strong.