Organized by Bayern design GmbH in the first quarter of every year, MCBW creates a platform for companies with an affinity for design, for designers and design agencies across disciplines, including architecture and advertising, as well as for the design-savvy public. Following the slogan “Design connects”, more than 75,000 participants will encounter substantial transfer of knowledge and inspiring design experiences in the two program segments, CREATE BUSINESS! for professionals and DESIGN SCHAU! for all other design amateurs.

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