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Rome Future Week® – Dynamic brand: designing an evolving identity

September 25

In the context of Rome Future Week® 2026, a conversation dedicated to the Dynamic brand methodology as a model for designing identities capable of adapting, growing, and building relationships over time. Drawing from the book Dynamic brand, Emanuele Cappelli will join Paola Bellin in a Reading Room curated by [e]Design Festival, exploring the brand as a living system at the intersection of design, culture, and innovation.

WDO Member: Cappelli Identity Design