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As the world continues to battle with the effects of a global pandemic and the universal challenges it has unleashed, the need to rethink how we operate as a society has never been greater. As service designers, we recognise the value our practice brings in these uncertain times and are thrilled to partner with you in demonstrating our mutual commitment to creating a better world through better services. Accordingly, we at the SDN, are pleased to announce this years’ Service Design Day (June 1, 2021) will carry forward the momentum via our “Do Good – Give Back” campaign started two years ago. With its kick-off, we invite all practitioners, students, agencies, academics and members of our community across the globe to join together on SDDay and provide a helping hand to those organisations most in need of your services.