MASSIVE DESIGN CHANGES | MASTER CLASSES: BRANDS AS STORIES – DANNY KREEFT
Milano (Italy) Milano, ItalyWe have been telling stories for centuries. We find it easier to remember information that is structured by means of a causal connection. Companies tell us their “brand story”. Unlike books with lineair plots, brand stories evolve over time and are (visually) expressed through many channels. Wherever people encounter a piece of the narrative they […]