Research can validate what exists, but it can also constrain imagination and keep designers anchored to the present. US-based organizations spend approximately $17 billion annually on design research, yet its dominance deserves to be challenged.

Join WDO Educational Member SCAD for this 60-minute webinar as they explore alternative methods centred on intuition, experimentation, reframing and creative disruption. The question is simple: What might designers discover if, instead of researching what is, they became better at imagining what does not yet exist?

The webinar is open to everyone but aimed at design professionals and graduate students.