The $17 Billion Problem: Breaking the Design Research Addiction
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Research can validate what exists, but it can also constrain imagination and keep designers anchored to the present. US-based organizations spend approximately $17 billion annually on design research, yet its dominance deserves to be challenged. Join WDO Educational Member SCAD for this 60-minute webinar as they explore alternative methods centred on intuition, experimentation, reframing and […]