About

Mui Kinoshita, a Hong Kong-based entrepreneur and designer, Chairman of the Hong Kong Designers Association. Leading firms in cross-technology and eco-solutions, she was named Best HK Designer of the Year. She has won global awards like the iF Gold and Red Dot Design Award.

Present occupation and affiliations

Chairman, Hong Kong Designers Association

My work bridges technology, sustainability, and social equity, aligning with the UN SDGs. I aim to strengthen WDO’s network in Hong Kong and China, fostering collaborations that harness design as a catalyst for global innovation and positive change.

Prevous WDO experience

With 14 years in governance, strategic planning, and partnerships with government and industry stakeholders. I’ve shaped the association’s growth through fundraising, policy development, and cross-sector collaborations, including major initiatives like HKDA x WDO Partnership, Hong Kong Design Summit, BDA Brand Award. My work strengthens community engagement, having built networks that connect designers, educators, and businesses to advance innovation. Recognized for fostering public-private partnerships, I’ve secured sponsorships and launched programs aligning with global sustainability goals.

WDO Member engagement

I participated in the WDO Design Congress 2023 in Tokyo, engaging with global design leaders to discuss sustainable practices. Additionally, I initiated a strategic partnership with WDO, resulting in a signed agreement during the HK Design Summit 2025. This collaboration aims to strengthen design networks and promote innovative solutions in the region, highlighting my commitment to advancing design’s role in addressing societal challenges and enhancing community engagement within the global design community.