Presentation and Analysis of the “READ Design Ethics Code”
On June 22 at 10:00 a.m., READ will officially present the “READ Design Code of Ethics” at Agora Valencia, which will be attended by representatives from the education, business and institutional sectors to put on the table the different visions of its application. The event will be attended by the Director of World Design Capital Valencia 2022, Xavi Calvo; READ President Uqui Permui; Esti Iregi, Director of IDarte, the Euskadi Public School of Art and Superior Design and Secretary of ACESEA; Eugenio Vega, President of CEA; a representative of the Cosentino Company; and Antoni Mañach, editor of the code of ethics that was unanimously approved last March during the READ General Assembly. The table will be moderated by Ángel Martínez, president of the ADCV.
Trailer of “Tocadas”
Agora Valencia will be the setting for the exclusive presentation of the trailer for “Tocadas”, the new docuseries that explores how creatives, artists and artisans in Spain infuse beauty into their professions. Produced by Anacaona Productions, it interviews creatives, artists and artisans behind the most influential brands in Spain. Created by the multidisciplinary architect and designer Lola Rúa Ayllón, “Tocadas” invites the viewer to feel that they are part of intimate conversations with individuals who have evidenced the connection between beauty and business, serving as an inspiring and educational tool for the public. The docuseries will be presented within the framework of World Design Capital Valencia 2022 on June 22 at 7:00 p.m. with the participation of all those interviewed.
Presentation and round table APE: “The New Habitat”
On June 28 at 10:00 a.m., an informative session will be held to echo the main results of an investigation that reveals the future of residential, hotel, office and retail spaces where design plays a key role. Promoted by APE Grupo and directed by Future-a, this research has had the opinion of more than 300 design professionals and a panel made up of 11 interior design experts.
World Industrial Design Day | Introducing Letterism™
On June 29 at 7:30 p.m., Ausias Pérez and Dano will present “Letterism™” at the Agora, the union of their passion for documenting typography present in everyday life and under the same platform. After ten years, Letterism™ has become a global community where hundreds of collaborators submit materials daily, and together they help preserve a typographic heritage that is increasingly in danger of disappearing. In this meeting they will share a project that has brought together a designer who has worked for Rosalía, Nathy Peluso and Bad Gyal, with a musician who is also an audiovisual producer and director of video clips for C. Tangana, Duki or Dellafuente.
Presentation of the lighting installation of Agora Valencia by Radiante
Radiante has generated a light show that every night, at dusk, will illuminate the Agora. An architectural lighting created with the premise of valuing the architecture of the space, creating a connection with citizens, energy efficiency and sustainability. It is an immersive and massive piece of light art that will pay tribute to design at Agora Valencia on the occasion of World Design Capital Valencia 2022.
Screening of the documentary “Aalto” and 8 short films promoted by the Finnish Film Foundation and the Ibero-American Institute of Finland
The Finnish company Artek joins the celebration of World Design Capital Valencia 2022 by sponsoring the presentation in Spain of the documentary about the work and life of the Finnish architect Alvar Aalto, which will be presented on June 30 at 7:30 p.m. in Agora Valencia. Next, eight shorts will broaden the master’s perspective. From former employees of his studio, who remember the work culture and his working method, to the experience of the architect Kristian Gullichsen who lived his childhood in one of his emblematic works –Villa Mairea–, the influence on the work of the Australian architect and winner of the Pritzker Prize, Glenn Murcutt, or how classical Italy was always in the Finn’s mind when projecting. The shorts, promoted by the Finnish Film Foundation and the Ibero-American Institute of Finland, are unprecedented in Spain and are premiered for the first time in the framework of World Design Capital Valencia 2022.
Bloubu Didactic Workshop
Bloubu is a highly educational board game for children with speech, language or communication disorders. There is little specialized material on the market, with a lack of appeal for boys and girls between the ages of 5 and 10. The goal of this project is to graphically motivate children so that they can develop and work on skills such as memory, attention, emotional intelligence, communication, autonomy or cooperation, as well as awaken their interest, creativity and imagination.
Presentation of the EMTRE campaign and youth awareness workshop
The Metropolitan Entity for Waste Treatment of Valencia and World Design Capital Valencia 2022 have generated a whole programme of activities to highlight the importance of recycling and the role of design in all of this, with awareness workshops for different audiences and meetings with professionals.
Presentation of “Greetings from” Parcs Naturals
New edition of “Greetings from”, the postcards created by different illustrators about the Natural Parks of the Province of Valencia. A meeting with the different illustration professionals and the importance of natural parks and their enhancement.
Presentation World Design Street Festival
The World Design Street Festival is the celebration of World Design Capital Valencia 2022 on the street, which will take place in September with the aim of opening design to the public. An activity that aims to promote design and its protagonists with enthusiasm and commitment, foster local pride, and celebrate the city’s designation as World Design Capital, while teaching about the importance of design in people’s lives. An opportunity to involve society, attract international visitors, show the importance of design, teach it and fill the city with installations, workshops for all audiences, exhibitions, studio openings and boundless creativity.
Didactic workshop “Ping Pong Horta”
This activity at Agora Valencia will propose discovering the Valencian orchard through a visual and playful workshop that can be carried out collectively or individually. Building their own special and unique ping pong racket with recorded fragments of the Valencian orchard, the participant will decide what to grow by adhering vinyl cutouts, designing and composing your garden fragment. A tribute to the vegetable garden of Valencia with an edible landscape that has accompanied and fed the city since its foundation. A living historical map that still contains the traces of those people who worked on it. Now the challenge is to design its future: let’s start by playing and learning with its rich complexity.
Presentation of World Design Street Festival and Valencia Disseny Week
The World Design Street Festival and the Valencia Disseny Week will be held from September 20 to 23, 2022, coinciding with the Feria Hábitat Valencia. The objective of these annual meetings is to make Valencian design talent visible, both nationally and internationally, as well as to value its scope and potential as a driver of innovation, sustainability and social, cultural and economic evolution. The XIII edition will have a diverse programme, which will include everything from exhibitions to talks, conferences, workshops, inaugurations and presentations, with different contents and approaches.
Didactic workshop “An approach to the Nolla mosaic”
A family workshop at Agora Valencia, with a small audience, where participants will discover in a practical way the design and application of one of the most widespread Valencian artisanal heritages in the world. Nolla ceramic is the first high performance ceramic produced in Spain. From small geometric stoneware tesserae, complex mosaic-like compositions were formed. Its success crossed borders, reaching Cuba or the Philippines, and of course it became part of the most modernist buildings in the city of Valencia. Visitors will be able to discover the Nolla mosaic through a game with which they can enjoy the designs of the historic company, recomposing the motifs from the catalogs or inventing their own compositions. This experience will allow them to become familiar with this valuable Valencian heritage.
Presentation “Future of fashion”
Presentation at the Agora with its own programming “Future of fashion”, a 2-day festival of talks and workshops offering a platform for creation, experimentation and the exchange of knowledge around 6 designated sustainable pillars; Raw Materials; Design; Supply chain; Production; Consumption and Waste; Emissions and Biodiversity.
Presentation World Design Policy Conference + Convocation Ceremony
Presentation and meeting of the protagonists of the “World Design Convocation Ceremony”, a symbolic event to mark the successes of the year as World Design Capital and show the highlights of the year.
Didactic workshop “An approach to Valencian tile”
The goods that make up the Valencian cultural heritage are a heritage that must be transmitted in the best conditions to current and future generations. The Valencian tile represents the design in our land; It is a ceramic representation with ornaments formed by geometric, vegetable and floral traces of our sea, our mountains, our monuments and our traditions. “An approach to Valencian tile” is a family workshop designed to value, from design, an essential part of the cultural heritage of Valencia.
Every Thursday in July and August
Cycle activities “Els dijous a la Marina de Valencia”
On Thursdays in July and August, La Marina de Valencia will host activities such as live music concerts, meetings with the nautical world, design and the city with its own programme at the Agora Valencia.