We are proud to announce that the project Archivi Olivetti: the Dynamic brand of the Associazione Archivio Storico Olivetti, created by Cappelli Identity Design, has received an Honourable Mention at the ADI Compasso d’Oro International Award 2025, one of the most prestigious international recognitions in the field of design.
The international jury, which convened in Milan on 22 May 2025, selected the project among 34 outstanding entries that embody a strong vision of the future, in line with the award theme Designing Future Society for Our Lives. The recognition was officially awarded on 5 September 2025, at the Italian Pavilion of Expo 2025 Osaka, Japan, in the presence of international and institutional representatives, and collected in the Your Design For Better Lives catalog.
Archivi Olivetti, already a winner of the World Brand Design Award 2025, is a contemporary reinterpretation and forward-looking evolution of Olivetti’s legacy. The project integrates dynamic typography, a modular visual system, and the relationship between space and time, according to the Dynamic brand methodology conceived by Emanuele Cappelli, Designer & Founder of Cappelli Identity Design, who stated: “Olivetti had the ability to imagine the future before it arrived, and the Archive is the custodian of that vision. That’s why we designed a systemic and dynamic identity that remains coherent with Olivetti’s approach, where design is considered a cultural act for the community.”
“This Honourable Mention marks an important milestone in the shared journey between the Associazione Archivio Storico Olivetti and Cappelli Identity Design – a member of the Association since 2022 – to celebrate and enhance the productive, graphic, and intellectual legacy of one of the most influential brands of the twentieth century, while projecting the Association into the future and toward an increasingly contemporary and international audience,” added Gaetano di Tondo, President of the Associazione Archivio Storico Olivetti.
Associazione Archivio Storico Olivetti (The Olivetti Historical Archive Association), was founded in Ivrea in 1998 by the Olivetti Company in collaboration with the Adriano Olivetti Foundation and important public and private partners. The Association collects, organises and preserves documents relating to the history of the Company and the Olivetti family. The association is committed to cataloguing and digitising documents, which are published on the Archivi Digitali Olivetti platform as they are processed. The Association’s specialist library is part of the Ivrea and Canavese Library System and offers an online catalogue, facilitating access for scholars and researchers. The Association collaborates on cultural projects and initiatives with private and public bodies, curates a permanent exhibition on the Olivetti industrial project and organises exhibitions, events, conferences and publications to promote and deepen knowledge of Olivetti’s history and values. The association engages in daily digital storytelling on social media and creates multimedia thematic itineraries on its website to reach a wider international multigenerational audience.
Cappelli Identity Design, founded in Rome in 2010 by Emanuele Cappelli, is an independent studio specialising in design, communication and digital strategies through the Dynamic brand methodology. By combining strategy and design, Cappelli Identity Design creates multidisciplinary national and international projects, as evidenced by its membership of AIGA, the World Design Organization, the Associazione Archivio Storico Olivetti, as well as its awards from the ADI Compasso d’Oro International Award, World Brand Design Society, and the German Design Awards. The studio’s diverse skillset, which includes strategic planning, brand identity, advertising, editorial design, and digital and social media marketing, enables it to respond flexibly to the needs of institutional and private clients, including Cinecittà, Emirates, Fondazione CRT, Fondazione TIM, Olivetti, Associazione Archivio Storico Olivetti, Fondazione Adriano Olivetti, Logista, Nobile Italia, Terna, TIM, Sparkle, and WAY. With offices in Rome and Turin, the studio has become a key player in the contemporary design, marketing and communication landscape.
