Economic Outlook survey 2021 of the design sector: Demand for design in Finland is growing strongly – Elisa’s design community has quadrupled in a few years
Demand for design is growing strongly and design is increasingly integrated into the core businesses of companies. Most of the design work is done within companies. In 2021, so-called in-house design will account for a significant part of companies’ design costs, amounting to 67 per cent.
This is what was shown by the survey of the member companies of the Helsinki Region Chamber of Commerce conducted in May-June 2021. The survey examined the utilisation of design expertise in companies in different industries. It was responded to by 108 companies in the services, manufacturing and construction sectors.
The majority of the respondents stated that the need for design or the demand for design services has increased over the past five years. In addition, a significant number of companies anticipated that growth will continue over the next five years.
According to the respondents, the main benefits of design are improved quality, usability and quality control of products and services as well as visualisation. In addition to designing products and services, design is more and more often seen in companies as design thinking and strategic design.
“The utilisation of design is growing gratifyingly well, and more sectors are investing in it. The production of design services within companies has increased significantly, which indicates that design is seen as an increasingly strategic part of companies’ business operations,” says Ornamo’s Executive Director Salla Heinänen.
“There is still room for improvement, as more than half of the companies surveyed stated that the biggest obstacle for using design is the lack of design skills. Companies need more expertise to make design purchases. Financial instruments in this sector should also be developed.”