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MASSIVE DESIGN CHANGES | MASTER CLASSES: BRANDS AS STORIES – DANNY KREEFT

May 19

We have been telling stories for centuries. We find it easier to remember information that is structured by means of a causal connection. Companies tell us their “brand story”. Unlike books with lineair plots, brand stories evolve over time and are (visually) expressed through many channels. Wherever people encounter a piece of the narrative they should be able to enter the story’s flow and experience the brand through it.

Website

WDO Member: Polidesign

Venue

Milano (Italy)
Milano, Italy

Other

Month
Mar