The Red Dot Award: Product Design is entering a new competition year. From 11 October 2021 to 11 February 2022, designers, design offices and manufacturers can once again enter their products and have an international jury assess their design quality. Entries can be made in one or several of the roughly 50 categories ranging from furniture and kitchen appliances to toys, consumer electronics, medical technology, robots and vehicles.
The evaluation process
The Red Dot Award: Product Design dates back to the 1950s. Each year, the competition goes in search of outstanding design achievements and product innovations. Designers and companies from all over the world take part in the different categories to win a distinction in the competition. They put their trust in the decision of the jury, which comprises around 50 jurors from more than 15 countries and uses its vast design expertise to judge the quality of the products. The entries in a category do not compete directly with each other. Instead, each product is assessed individually on its own merits.
The Red Dot – a mark of quality for good design
The competition winners benefit from increased visibility of their design accomplishments. With the Red Dot, they receive a mark of quality that is now known to consumers in addition to industry experts and that is associated with good design all over the globe. This makes it easier for the winners to communicate the design quality of their products in a simple and concise manner and thus provide guidance to consumers before they decide on a purchase.
