Taiwanese Designs Come Out on Top With 20 Award Wins
The 2020 Golden Pin Design Award grand awards ceremony was held in Taipei (Taiwan, Chinese Taipei) on the evening of 11 December, revealing this year’s winners of the Golden Pin’s highest honour — the 24 Best Design winners and 3 Special Annual Award winners for Circular Design and Social Design categories. Among the winners revealed are exceptional designs from China, Hong Kong, Thailand, and Poland, while Taiwanese designers came out on top with 20 award wins.
The Theme of Awards Ceremony: 2020 — Welcome to The New Normal
The theme “2020” was chosen for the awards ceremony to symbolize the many abrupt impacts and challenges caused by the pandemic, which has brought our previously rapid global development to a halt, allowing people to take a step back, reflect on the meaning of life, and explore a future trajectory that embraces more sustainable development. Creative director Keng-Ming Liu of Bito, who was responsible for planning this year’s awards ceremony, noted that “a designer’s goal is to turn their vision into physical reality.” This is why the four-digit number “2020” in the key visual is depicted in a gradient of light and shadow that reveals the dynamic fluctuations of light and symbolizes a bright new beginning at the end of humanity’s recent dive into uncertainty.
This year, for the first time since its inception, the Golden Pin Design Award held its awards ceremony in a professional television studio. The grand ceremony was even more spectacular than in past years, featuring a concert-style stage and a cubic projection with screens on all six sides. For this year’s event, Golden Pin invited new media artists such as lighting artist Aka Chang, award-nominated composer Cheng-Yeh Han, Taipei Philharmonic Youth Orchestra principal violinist Yuyu Chu, and world-renowned dance troupe B.DANCE to collaborate. Together, they delivered a stunning performance that immersed the audience in an impressive amalgam of visual impact, sound and light design, and interactive technologies. The ceremony also featured Aliz Aroma Creator’s olfactory design along with catering by popular Taipei restaurant Meowvelous to create a feast for all the senses.
In the promotional video for this year’s final selection, jury members were invited to talk about the pandemic’s impact on everyday life and how to use creative design to respond to challenges in a post-pandemic age, among other topics. The visual uses a creative mix of live streaming, social media, and memes with virtual conferencing and Google Maps as a narrative technique to take a humorous look at the ways in which modern people connect through technology, and is sure to bring a smile to the faces of viewers. The video even contains recordings of this year’s overseas jury members, who were interviewed via video conferencing, in a reflection of the pandemic-induced “new normal” of human interaction.
Due to the pandemic, this year’s Golden Pin Design Award held both physical selection events and online selection sessions to overcome the limitations of time zone differences and geographical divides and allow jury members in Taiwan and overseas to complete the preliminary, secondary, and final selections together via the Internet. The star-studded jury of this year’s Golden Pin Design Award and Golden Pin Concept Design Award was made up of 85 design professionals from 15 countries and regions around the world, and included such luminaries as Fumie Shibata, Eisuke Tachikawa, Marco Casagrande, Sonja Schiefer, Gerald Mark Soto, Nathan Yong, and Aaron Nieh.
After many rounds of discussion, 24 winners were selected for the Best of Golden Pin Design Award, two for the Special Annual Award for Social Design, and one for the Special Annual Award for Circular Design; while for the Golden Pin Concept Design Award, three winners were selected for the Best Design and one for the Special Annual Award — ConceptD Award.
Golden Pin Design Award 2020 — Spotlight on Sustainable Circular Design and Social Design
This year’s awards saw 24 entries emerge from the 83-entry shortlist as winners of the Best, including four entries in the Product Design category, seven in Spatial Design, eight in Communication Design, and five in Integration Design. The winning entries include several created by distinguished design studios and companies from Taiwan, including AsusTek Computer, Dare Bikes, Grass Jelly, Motif Planning and Design Consultants, and InFormat Design Curating; award recipients also include up-and-coming design teams such as JYCStudio and Toraton Creative Studio.
This year’s Special Annual Award for Social Design was awarded to Book & Host by Taiwan’s One-Forty and The OLD School: #AgeRready through Design by the Hong Kong-based Enable Foundation. Both entries won favour from the jury for offering innovative design solutions to major contemporary social issues. The Special Annual Award for Circular Design was awarded to ARTWORK TOMii, by emerging Thailand-based brand GREEN DOT BLUE, for their recyclable backpack made entirely out of materials that have been recycled from plastic bottles.
In addition to the ARTWORK TOMii backpack, another Thai entry was also recognized for its eye-catching designs. One of the Best Design recipient Little Shelter Hotel, created by the Department of ARCHITECTURE Co., fuses traditional northern Thai elements with attractive and eye-catching modern styling to create the spatial design for a hotel. A Polish design entry — The History of the Last Judgement by Hans Memling / animation, created by TOFU Studio for the National Museum in Gdańsk, was also among the winning entries, receiving the Best Design trophy for its exquisite animation that offers a deep and moving look at the history behind this work of art.
Final selection jury member Fumie Shibata noted the high caliber of the designs in this year’s Product Design category. This was especially evident in Taiwanese bicycle design, which combined great looks with technological breakthroughs to reinvent an old standby. This year’s Best Design winner DARE VSRu AEROROAD sports a unique design with fully hidden cable and battery that bedazzled the judges.
Finnish architect Marco Casagrande was also impressed by the overall high quality of this year’s designs and noted that Taiwanese and Asian design really stood out among the entries. He also mentioned that many entries not only revealed a keen observation of market or social needs, but also incorporated breakthrough innovations. Casagrande is looking forward to seeing the future development of the many startup brands that showed outstanding quality of design.
Golden Pin Concept Design Award 2020 — Innovative, Experimental Designs for Environmental Conservation and Renewable Energy Take Center Stage
This year’s Golden Pin Concept Design Award saw three out of the eight shortlisted entries awarded the Best Design, with each entry receiving a prize money of NT $400,000. Jury member and Singaporean designer Nathan Yong was impressed by the diversity of this year’s entries, particularly the innovative solutions offered by many Taiwanese entries that were inspired by the island’s culture and society. Yong hopes that future contestants will pay greater attention to the social impact of their entries and create more possibilities for the world through bold, imaginative design.
The three recipients of this year’s Best Design were all favored by the jury for their bold yet carefully thought-out designs. The Call of the Forest is a Taiwanese graphic design that illustrates raptors, with information about their habitats, food sources, and the human impacts on these birds incorporated into the illustrations, thus raising awareness of the issue of environmental conservation in Taiwan’s forested mountain regions. Another Taiwanese entry, Cyclone Catcher, is a design for a large typhoon-powered wind turbine that overcomes the limitations of existing wind turbines to operate in strong winds, transforming these natural catastrophes into viable sources of energy. Finally, YEZO is a Hong Kong design entry that took advantage of natural landforms and utilized an experimental design approach to create a shelter nestled in nature. The designers combined the fundamental elements of wood, stone, water, and light to reduce manufacturing costs and time while also minimizing ecological impacts.
This year’s award marked the first time the Golden Pin Concept Design Award has collaborated with Acer to create the Special Annual Award — ConceptD Award. Previously announced in November, the winner of this new award is Fist Font by Taiwan-based design studio Wenhenju Design Co. Fist Font combines traditional sophistication with a modern flair. The winner and designer of the typeface was officially presented with the award during the awards ceremony this evening, and received products worth a total value of over NT $300,000 from Acer’s ConceptD line.
Heading into its 40th year, the Golden Pin Design Award has attracted a wide range of entries by outstanding designers from around the world to compete with one another since its transformation into an international award in 2014. The Golden Pin Design Award sets the stage for exceptional design entries to gain international exposure, while the Golden Pin Concept Design Award helps concept design entries garner attention and secure the resources that give designers the opportunity to achieve their dream. This year, the two awards saw a combined total of 8,000 entries from 27 countries and regions around the world. The awards’ growing sphere of influence and the steady growth in the number of entries each year have elevated them to the ranks of authoritative awards not to be missed by global design professionals.
About the Golden Pin Design Award Group
The annual Golden Pin Design Award is the longest-running international design award that celebrates products or projects expressly created for Chinese-speaking communities, offering entrants an unprecedented opportunity to prove their prowess in the world’s largest market.
The Golden Pin Design Award Group is comprised of two international awards — the Golden Pin Design Award, the Golden Pin Concept Design Award — and the Young Pin Design Award for students in Taiwan.
The Golden Pin Design Award Group is executed by the Taiwan Design Research Institute and organized by the Industrial Development Bureau, Ministry of Economic Affairs. The Ministry of Economic Affairs acts in an advisory capacity.
For the latest news on the Golden Pin Design Award, visit:
Official Website: www.goldenpin.org.tw/en/
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Henny Tsai, Press Coordinator