Icsid is pleased to introduce the 2016 World Industrial Design Day Youth Ambassador, Ms. Yolandi Schreuder. Yolandi graduated in 2012 from Cape Peninsula University of Technology, and is now co-director of …XYZ Design. Look out for her upcoming Twitter chat next month! (Details to follow…)
Q: What made you decide to become an industrial designer?
I recall having a strange allurement towards design since the age of 12. I used to have an affinity for iconic designs. I had an innate connection to design objects, such as furniture, lighting, etc., that I used to admire in décor and design magazines. I never knew that the career of industrial design actually existed at that age, but knew it wasn’t interior design or architecture that I wanted to do. When I was 15 years old, I went for an aptitude test, and industrial design came out on top. The rest is history.
Q: In your opinion, what types of people are best suited for the profession of industrial design? What is a typical industrial designer like?
A multi-talented problem-solver with an eye for detail, appreciation for craftsmanship, and someone who likes to push the limits of material and manufacturing methods. A belief that nothing is impossible. A designer eats, sleeps, and breathes design.
Q: Where did you study industrial design and what was the most important thing you learned?
I studied industrial design in Cape Town (World Design Capital 2014) under the mentorship of the “Madiba of Industrial Design”, Prof. Mugendi M’Rithaa. What I learnt was that during your holidays, do as much industry related work as possible, whether it is job shadowing, or internships in other fields within the creative industry.