“Many hands make light work.” – African Proverb

Thinking Outside The Box: A Manifesto for Responsible Production and Consumption

Theme: Thinking Outside The Box

Our theme for WIDD 2017, Thinking Outside the Box, focuses on UN Sustainable Development Goal #12: Responsible Consumption & Production (PDF – 345KB). Learn more about the SDGs here.

Last year, young designers told us that one of the ways in which industrial design can make a positive difference in the world is through sustainable design.

Sustainable design means applying new technologies and choosing recycled or sustainable materials to create more environmentally responsible products, as well as “thinking outside the box” by looking at design more holistically.

It’s about increasing awareness of how products and product life cycles can influence the behavior and choices of consumers, with larger consequences for the whole world.

As more people are globally expected to join the middle class over the next two decades, the demand for already constrained natural resources will also increase. If consumption and pro­duction patterns are therefore not modified, irreversible dam­age to the environment will result.


A better under­standing of environmen­tal and social impacts of products and services is needed, both in terms of product life cycles and how these are affected by use within lifestyles.

Use the #widd2017 and #wdo hashtags on your social media accounts to showcase the contributions of designers who are integrating sustainable design elements in their practices and products.

Your contribution may appear in our list of 60 iconic designs for our 60th anniversary celebration.


  • Celebrate the contributions of designers who are integrating sustainable design elements in their practices and products
  • Support the United Nations’ Sustainable Development Goal #12, Responsible Consumption and Production
  • Raise awareness of industrial design and its role in effecting positive change.

The capstone of WIDD 2017 will be an Op-Ed addressing the shift in the industry towards more sustainable production practices, titled Thinking Outside The Box: A Manifesto for Responsible Production and Consumption based on contributions received from participants during WIDD 2017.

Get Involved

World Industrial Design Day (WIDD) is an open source project—the easiest way to get involved is to host your own event or plan your own project! General guidelines are now available to assist you with your activities, but we don’t want to limit your creativity, so we highly encourage you to use this opportunity to “think outside of the box”.

#WIDD2017  #WDO

Join the Conversation

We want to hear from you, and hear about how you’re Thinking Outside The Box! Share your thoughts, events, activities and photos with us using the #widd2017 and #wdo hashtags on your social media accounts and mention us @worlddesignorg.

Report Back

Let us know how your community celebrated WIDD 2017. By sharing your discussions, activities, and events with us, you are contributing to the global conversation with out of the box ideas regarding responsible consumption and production that will help inform a global manifesto on the subject. To share news about your event please email Gemma Peralta, Special Events Officer, at gemma@wdo.org

World Design Organization’s 60th Anniversary

As WIDD falls on the founding of the World Design Organization on 29 June 1957, member organizations are encouraged to highlight the WDO’s 60th anniversary in their activities where possible. To become a member, please consult our Join WDO page.


World Industrial Design Day is celebrated throughout the world on 29 June. First declared in 2007 by the World Design Organization™ (WDO) for its 50th anniversary, WIDD increases awareness of the profession of industrial design and champions the power of design to strengthen economic, social, cultural, and environmental development.

For more information, please go to our “Get Involved” page.