Montreal (Canada) – The International Council of Societies of Industrial Design (Icsid) is proud to announce the winner of the 3rd annual World Industrial Design Day student poster competition. Paula Beatríz Cabrera Osorio and Vania Farías, students from the Instituto Profesional DuocUC de la Pontificia Universidad Catolica de Chile in Santiago, Chile, submitted the winning entry for this year’s competition and will have their poster officially represent World Industrial Design Day 2011.

Held in celebration of World Industrial Design Day, commemorated annually on 29 June, the competition invited students from Icsid member schools to submit posters interpreting this year’s theme “Industrial Design: How does it improve your life?” From the numerous submitted entries, a jury of Icsid Executive Board members selected five finalists for the public online voting round of the competition based on their unique interpretation of this year’s theme, outstanding creativity and artistic merit. After 17 days and over 1000 recorded votes, the poster created by Osorio and Farias emerged as the public’s favourite design and earned the right to be distributed as the official poster for World Industrial Design Day 2011.

“This year’s competition once again brought forth numerous creative and thoughtful designs from a greatly talented group of students,” stated Brandon Gien, Jury Chair, Icsid Board Member and Executive Director of the Australian International Design Awards. “The theme for World Industrial Design Day 2011, ‘Industrial Design: How does it improve your life?’, was chosen to encourage a self-reflective look at the ways in which industrial design improves the social, cultural, economic and/or environmental quality of life of individuals and communities around the world. Just as this competition created a platform for students to contemplate the impact of design in their lives, so too will World Industrial Design Day on 29 June create a platform for the public to share their views on the everyday significance of design.”

The competition finalists were:

All of the shortlisted posters are available for viewing on the Icsid Website at

A high-resolution version of the winning poster is available for download and may be printed and circulated for use in any World Industrial Design Day 2011 initiative, and will be featured in the June edition of the Icsid Newsletter.

As the 4th poster to represent World Industrial Design Day, Cabrera Osorio and Farias are preceded by the 2010 winners Ivan Orin Vrkas and Bojan Kristofic (University of Zagreb, Croatia), the 2009 winner Carla Saipain (Instituto Profesional DuocUC de la Pontificia Universidad Catolica de Chile, Chile) and renowned German designer Uwe Loesch, who dedicated the inaugural World Industrial Design Day poster to Icsid in 2008.

For more information please contact:
Rafael Mayor-Mora
Icsid Communications Manager
t: +1 514 448 4949 ext. 223


About World Industrial Design Day (29 June)

World Industrial Design Day (WIDD) is observed annually on 29 June in recognition of the profession of industrial design. First declared in 2007 on the occasion of Icsid’s 50th anniversary, WIDD has been established with the aim of promoting awareness of the profession of industrial design, highlighting the contribution designers and academics have made to the discipline and facilitating collaborations that help improve economic, social, cultural and environmental quality of life throughout the world.

Through a series of international events on 29 June, initiated by Icsid Members and non-members alike, World Industrial Design Day provides designers and like-minded design enthusiasts from a wide spectrum of professions with a channel to engage with one another. Events such as sustainability workshops, exhibitions, international symposiums on socially responsible design, webcasts, free admission to museums and Icsid’s international student poster competition are but a few of the commemorative activities that World Industrial Design Day has inspired throughout the world.

About the International Council of Societies of Industrial Design (Icsid)

The International Council of Societies of Industrial Design (Icsid) is a non-profit organisation that protects and promotes the interests of the profession of industrial design. Founded in 1957, Icsid serves as a unified voice of over 50 nations through which members can express their views and be heard on an international platform. Since its inception, Icsid has continued to develop its wide-reaching network of students and professionals devoted to the recognition, success and growth of the industrial design community. Together, professional associations, promotional societies, educational institutions, government bodies and corporations create a comprehensive and diverse system on the forefront of industrial design education and progress.