The International Council of Societies of Industrial Design (Icsid) is pleased to announce the appointment of two new Community Liaisons to help strengthen its reach in Northern Africa.

Sponsored by elected board member Gilles Rougon of France, the two Community Liaisons, Hicham Lahlou (left) of Morocco and Azza Ayachi (right) of Tunisia, have been appointed for the 2015-2017 term to connect the local design community to Icsid.

Icsid President Professor Mugendi K. M’Rithaa welcomed Ayachi and Lahlou to Icsid. He said, “Our Community Liaisons are highly knowledgeable about their local design community and provide us with a deeper understanding of our community’s priorities. We are looking forward to a fruitful collaboration.”

Born in Rabat, Hicham Lahlou is an interior architect, designer and urban industrial designer.

He received his interior architecture and design degree in 1995 from the Académie Charpentier in Paris. Considered the precursor of urban industrial design in Morocco, he founded FEMADE the first Moroccan Federation of Design and Industrial Design in 2009. In 2015, he launched the annual international platform for African design, Africa Design Days.

Tunisian Azza Meknini Ayachi is the Director of Graphic and Industrial Design at Dzeta and Secretary General of Process: design and innovation. She received a Master’s degree in product design from the Higher Institute of Fine Arts in Tunis and a Masters in Industrial Design from the Ecole nationale supériore de création industrielle in Paris in 2004.

Ayachi and Lahlou join Icsid’s two other Community Liaisons, Cristina Guzman of Mexico and Cathy Veninga of New Zealand. For more information: visit Icsid’s website. 

About the International Council of Societies of Industrial Design

The International Council of Societies of Industrial Design (Icsid) is an international non-governmental organization founded in 1957 to promote the profession of industrial design. Icsid recently approved a name change, World Design Organization, to be implemented and celebrated during its 60th anniversary in 2017. Icsid advocates industrial design driven innovation that creates a better world, engaging our more than 140 member organizations in collaborative efforts and carrying out international programming—World Design Capital®, World Design Impact Prize, World Industrial Design Day, and Interdesign. Icsid has United Nations Special Consultative Status.