How has the discipline of industrial design impacted the way you lead your life? In celebration of the 4th annual World Industrial Design Day on 29 June 2011, the International Council of Societies of Industrial Design (Icsid) invited designers and design enthusiasts from around the globe to spread awareness and initiate events reflecting the theme:
Industrial Design: How does it improve your life?
This theme was selected by the Icsid Board of Directors to gain the public’s perspective on how industrial design impacts their daily lives. By asking the question “How does industrial design improve your life?” Icsid started a public conversation that showcased and brought awareness to the crucial and ever-present work being achieved by industrial designers throughout the world.
About the poster competition
Held in celebration of World Industrial Design Day, commemorated annually on 29 June, the competition invited students from Icsid member schools to submit posters interpreting this year’s theme “Industrial Design: How does it improve your life?” From the numerous submitted entries, a jury of Icsid Executive Board members selected five finalists for the public online voting round of the competition based on their unique interpretation of this year’s theme, outstanding creativity and artistic merit. After 17 days and over 1000 recorded votes, the poster created by Osorio and Farias emerged as the public’s favourite design and earned the right to be distributed as the official poster for World Industrial Design Day 2011.
About the design
Life today requires being alert to what’s around to capture the details so that we can encourage to be active stakeholders in the design, regardless of the specific.
This poster was designed with the intention to base clips and other items of daily use by no means less important. These were used with the intention of capturing the design instance in which we are sustained by moments in time, allowing a constant flow of ideas and thought simple, different and innovative, to make sense and be clear about a concept, surely prove to be the birth of a viable thing either medium or big term as appropriate. On the one hand, these small objects you want to convey a sense of everyday life, where important things can arise in a blink of an eye, provided this is accompanied by a minute of quiet that allows digest and clear the ultimate goal of idea itself.
About the designers
Student: Paula Beatríz Cabrera Osorio and Vania Farías
Icsid Member School: Instituto Profesional DuocUC de la Pontificia Universidad Catolica de Chile