Within the framework World Design Capital Mexico City 2018 and the tenth edition of Design Week Mexico, RADO presents RADO STAR PRIZE Mexico 2018, an international prize that promotes the work of young designers, offering them a platform to show their work to experts in the field and to the public, in a professional context.
RADO announced the final winner of the RADO STAR PRIZE MEXICO 2018 on 14 October, at the Design Week Expo, part of Design Week Mexico 2018, in World Design Capital Mexico City 2018.
Congratulations to Erika Edith Gomez, winner of the $100,000.00 MX prize and a Rado True Thinline Natural Collection watch, for her project ELFORED MDF TABLE, a medium density fibreboard made with corn leaf (more details below).
Stay tuned to learn more about this project in WDO’s interview with Erika, coming up soon!
More information on the RADO STAR PRIZE Mexico 2018 website
A panel of specialized judges including design professionals, members from the World Design Capital Mexico City 2018 organizing committee and from Rado evaluated the presented designs and selected the finalists:
PHOTOLUM by ANA CORKIDI
PhotoLum is a lamp-pot that takes its energy from plants. It is designed in modular hexagon shapes imitating the configuration of a honeycomb and which can be configured to the taste of the user. It uses sustainable and light materials.
ELFORED MDF TABLE by ERIKA EDITH GÓMEZ
MDF medium density fibreboard made with Totomoxtle (corn leaf). The new material seeks to replace wood and its derivatives and thus reduce the use of trees. This project uses corn leaf, which is the largest agricultural waste in Mexico and seeks to offer a new sustainable alternative for the production of industrial products.
On the occasion of World Design Capital Mexico City 2018, the socially responsible design approach has been chosen to highlight the conversation about design as a maker of material life, for the benefit of urban life. Through this call, Rado invites industrial design students who are in their last year of studies to submit a project related to this approach.
Rado is looking for projects that pay tribute to the theme DESIGN INSPIRED BY NATURE, all the while carrying avant-garde shapes, materials and production processes, involving innovative ideas on the use of new materials that merge nature, design, technology and innovation, which make up the essence of the brand.
