As South Korea’s second-largest city, Busan is a thriving hub for trade, technology and creative industries, whose designation as World Design Capital^® 2028 exemplifies how design can bridge tradition and modernity to enhance urban life. Guided by the theme Inclusive City, Engaged Design, the city’s bid was led by Design Council Busan, presenting a forward-looking vision for the city rooted in openness, dynamism and inclusivity. Leveraging its designation as World Design Capital 2028, Busan aims to showcase the transformative power of people-first design, both at home and across the globe.